Achievement / Reputation · Soft power
3rd in Africa for soft power in 2026
Morocco held 50th place globally and 3rd among African countries in Brand Finance’s 2026 Global Soft Power Index.
The full picture
Beyond the number
Morocco held 50th place globally and 3rd among African countries in Brand Finance’s 2026 Global Soft Power Index.
In 2025 Morocco was 50th globally and 3rd in Africa in Brand Finance’s perceptions-based index.
Its 2026 score remained 40.6 out of 100 and its world position remained 50th, behind Egypt and South Africa among African countries. Soft power reflects surveyed perceptions, not a measure of living standards.
Then / Now
How the story unfolded
Morocco ranked 50th globally and 3rd in Africa.
It remained 50th globally with 40.6 points and 3rd in Africa.
Across regions
Where Morocco stands
Brand Finance Global Soft Power Index 2026 · score out of 100
Top 10 African countries · survey scores
- 1stEgypt44.8
- 2ndSouth Africa44.2
- 3rdMorocco40.6
- 4thNigeria37.4
- 5thAlgeria36.8
- 6thTunisia36.7
- 7thKenya35.0
- 8thTanzania34.3
- 9thGhana34.1
- 10thMauritius34.1
Ten leading African countries in Brand Finance’s 2026 perceptions survey. Global rank of Morocco is 50th. The ranking measures how nations are perceived internationally, not their residents’ quality of life. Ghana and Mauritius share a rounded score but have distinct world positions in the published order.
Verify it
Sources & further reading
- Brand Finance · Global Soft Power Index 2026 report
- Brand Finance · 2026 study and method
- Brand Finance · Global Soft Power Index 2025
Image credits
- Audience at the Mawazine music festival in Rabat, 2026: RACHID BAYA · CC BY 4.0
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